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Aug 30


It would not make much sense working at home doing something that you do not really enjoy, so firstly, before deciding which home business is best suited to you, find your who *you* are. You need to consider the things you are good at and list your skills, hobbies, personality, likes and dislikes.

This discussion will help guide you with some great ideas for your own home business. Here are a few questions to ask yourself to zero in on what business ideas are well suited for you.

Are you a creative person?  Event planning such as weddings, corporate events, birthday parties may be may something to look into.  Perhaps you are already into the internet so maybe web design would be great for you. What about photography or creating your own custom gift baskets. A creative mind allows for endless home business possibilities.

Is business your ‘thing’? You may be like many others and not like having a boss, but you have a head for business. Administration and keeping books is what you like to do. Have you considered doing accounting work for other home businesses? As more people look to work from home on a full-time basis, they will need some of these tasks done for them. Being a consultant is another option if you already have a specialty.

Are you a writer? How about writing an e-book (a book written and delivered in digital format) and selling it online? The one thing that drives the Internet is the desire for information. If you have a knack for writing, then you should have no shortage of potential income. Proofreading and ghostwriting are also viable ways to earn an income from home. Your expertise, reputation and demand will determine how much you can charge for any writing.

Are you a marketing person?  An online affiliate marketing business may be the choice for you.  Set up your own website, join a number of reputable affiliate programs and market several products at once to generate multiple streams of income. 

Are you task oriented? Even those who are not creative can do very well. Something as simple as setting up a reminder service is ideal for those that are task oriented. People often need research done, or data analyzed and are willing to pay for it.

These are just a few ideas to get you thinking. You know yourself better than I do. Get to know yourself and ask yourself the tough questions.  Consider the time spent doing this as an investment in your future.

Knowing who you really are will help you build a home business that you are happy with. It really is possible. Every day, new people are discovering how fulfilling owning their own business and being their own boss can be.

Also there are so many intangible benefits of being your own boss. Setting your own schedule, flexibility, and more time to do the things you love are high on the list. Now that you have some idea of what types of businesses are a good match, you can explore the home business ideas further. Soon, you may find yourself without a boss, doing something you love from your own home.

Aug 30


Information Security Policy

For



Paoletti and Gusmano



Table of Contents

Introduction………………………………………………………………………………………………………………… 1

Ethics and Acceptable Use Policies ………………………………………………………………………… ……….1

Disciplinary Action……………………………………………………………………………………………………….. 2

Protect Stored Data……………………………………………………………………………………………………….2

Protect Data in Transit …………………………………………………………………………………………………. 3

Restrict Access to Data…………………………………………………………………………………………………..3

Physical Security……………………………………………………………………………………………………………3

Security Awareness and Procedures…………………………………………………………………………………4

Security Management / Incident Response Plan ……………………………………………………………… 5

Appendix A – Agreement To Comply Form ……………………………………………………………………….6

Security Policy

Introduction

This policy covers the security of company information and must be distributed to all company employees. Management will review and update this information security policy at least once a year to incorporate relevant security needs that may develop. Each employee must read and sign a form verifying they have read and understand this policy.



Ethics and Acceptable Use Policies

The company expects that all employees conduct themselves in a professional and ethical manner. An employee should not conduct business that is unethical or illegal in any way, nor should an employee influence other employees to act unethically or illegally. Furthermore, an employee should report any dishonest activities or damaging conduct to an appropriate supervisor.



Security of company information is extremely important to our business.

We are trusted by our customers to protect sensitive information that may be supplied while conducting business. Sensitive Information is defined as any personal information (i.e. – name, address, phone number, e-mail, Social Security number, driver’s license number, bank account, credit card numbers, etc.) or company information not publicly available (i.e. – clients, financial information, employee information, schedules, technology, etc.). It is important the employees do not reveal sensitive information about our company or our customers to outside resources that do not have a need to know such information.

Disciplinary Action

An employees failure to comply to the standards and policies set forth in this document may result in disciplinary action up to and including termination of employment.



Protect Stored Data

Protect Sensitive Information stored or handled by the company and its employees. All Sensitive Information must be stored securely and disposed of in a secure manner when no longer needed for business reasons. Any media (i.e – paper, floppy disk, backup tape, computer hard drive, etc.) that contains sensitive information must be protected against unauthorized access. Media no longer needed must be destroyed in such a manner to render sensitive data irrecoverable (i.e. – shredding, degaussing, disassembly, etc.).



Credit Card Information Handling Specifics

• Destroy cardholder information in a secure method when no longer needed. Media containing card information must be destroyed by shredding or other means of physical destruction that would render the data irrecoverable (shred, degauss, etc.).

• It is prohibited to store the contents of the credit card magnetic stripe (track data) on any media whatsoever.

• It is prohibited to store the card-validation code (3 or 4 digit value printed on the signature panel of the card) on any media whatsoever.

• All but the last 4 numbers of the credit card account number must be masked (i.e. – x’s or *’s) when the number is displayed electronically or on paper.











Protect Data in Transit

If Sensitive Information needs to be transported physically or electronically, it must be protected while in transit (i.e. – to a secure storage facility or across the Internet).

Sensitive Information and Credit card account numbers must never be e-mailed without using proper encryption technologies (i.e. – PGP encryption).

• Media containing Sensitive Information and credit card account numbers must only be given to trusted persons for transport to off-site locations. Restrict Access to Data Restrict access to sensitive information (business data and personal information) to those that have a need-to-know. No employees should have access to credit card account numbers unless they have a specific job function that requires such access.

Restrict Access to Data



Restrict access to Sensitive Information (business data and personal information) to those that have a need-to-know. No employees should have access to credit card account numbers unless they have a specific job function that requires such access.

Physical Security

Restrict physical access to Sensitive Information, or systems that house that information (ex. computers or filing cabinets storing cardholder data), to protect it from those who do not have a need to access that information. Media is defined as any printed or handwritten paper, received faxes, floppy disks, back-up tapes, computer hard drive, etc.

• Media containing Sensitive Information must be securely handled and distributed.

• Media containing stored Sensitive Information (especially credit card account numbers and social security numbers) should be properly inventoried and disposed of when no longer needed for business by deleting, shredding, or degaussing before disposal.

• Visitors should always be escorted and easily identifiable when in areas that may contain Sensitive Information.

• Password protected screen savers should always be used on any computers that may contain Sensitive Information. Security Awareness and Procedures Keeping Sensitive Information secure requires periodic training of employees and contractors to keep security awareness levels high. The following company policies and procedures address this issue.



Security Awareness and Procedures

Keeping Sensitive Information secure requires periodic training of employees and contractors to keep security awareness levels high. The following company policies and procedures address this issue.

• Hold periodic se

curity awareness training meetings of employees and contractors to review correct handling procedures for Sensitive Information. Offline Merchant Security Policy

• Employees are required to read this security policy and verify that they understand them by signing an acknowledgement form (see Appendix A).

• Background checks (such as credit and criminal record checks, within the limits of local law) will be conducted for all employees that handle Sensitive Information.

• All third parties with access to credit card account numbers are contractually obligated to comply with card association security standards (PCI/DSS).

• Company security policies must be reviewed annually and updated as needed. Security Management / Incident Response Plan

There will be an employee of the company designated as the security officer. The security officer is responsible for communicating security policies to employees and contractors and tracking the adherence to policies. In the event of a compromise of Sensitive Information, the security officer will oversee the execution of the incident response plan.





















Security Management / Incident Response Plan

1. If a compromise is suspected, alert the information security officer.

2. Security officer will conduct an initial investigation of the suspected compromise.

3. If compromise of information is confirmed, the security officer will alert management and begin informing parties that may be affected by the compromise. If the compromise involves credit card account numbers perform the following:

• Contain and limit the extent of the exposure by shutting down any systems or processes involved in the compromise.

• Alert necessary parties (Merchant Bank, Visa Fraud Control, law enforcement)

• Provide compromised or potentially compromised card numbers to a Fraud Control within 24 hrs.

Appendix A – Agreement To Comply Form

Agreement to Comply With Information Security Policies

Employee Name __________________________________________Department ___________________

I agree to take all reasonable precautions to assure that company internal information, or information that has been entrusted to the company by third parties such as customers, will not be disclosed to unauthorized persons. At the end of my employment or contract with the company, I agree to return all information to which I have had access as a result of my position. I understand that I am not authorized to use sensitive information for my own purposes, nor am I at liberty to provide this information to third parties without the express written consent of the internal manager who is the designated information owner.

I have access to a copy of the Information Security Policies, I have read and understand these policies, and I understand how it impacts my job. As a condition of continued employment, I agree to abide by the policies and other requirements found in the company security policy. I understand that non-compliance will be cause for disciplinary action up to and including dismissal, and perhaps criminal and/or civil penalties.

I also agree to promptly report all violations or suspected violations of information security policies to the designated security officer.

Employee Signature ________________________________________Date_______________________

Resource Box

Frederick D. Paoletti, Jr. is the founding principal of Paoletti & Gusmano Attorneys at Law, a criminal defense and personal injury firm located in Bridgeport, Connecticut. For more articles related to protecting yourself during personal injury and criminal situations, please visit http://www.paolettilaw.net.

Aug 29


Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to “search engine optimizers,” an industry of consultants who carry out optimization projects on behalf of clients’ sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as “white hat SEO” (methods generally approved by search engines, such as building content and improving site quality), or “black hat SEO” (tricks such as cloaking and spamdexing). White hatters say that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.

Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.

Early search engines

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a site to the various engines which would run spiders, programs to “crawl” the site, and store the collected data. The default search-bracket was to scan an entire webpage for so-called related search words, so a page with many different words matched more searches, and a webpage containing a dictionary-type listing would match almost all searches, limited only by unique names. The search engines then sorted the information by topic, and served results based on pages they had crawled.

Organic search engines

Google was started by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been important to the Google algorithm from the start. PageRank relies heavily on incoming links and uses the logic that each link to a page is a vote for that page’s value. The more incoming links a page had the more “worthy” it is. The value of each incoming link itself varies directly based on the PageRank of the page it comes from and inversely on the number of outgoing links on that page.

The relationship between SEO and the search engines

The first mentions of Search Engine Optimization don’t appear on Usenet until 1997, a few years after the launch of the first Internet search engines. The operators of search engines recognized quickly that some people from the webmaster community were making efforts to rank well in their search engines, and even manipulating the page rankings in search results. In some early search engines, such as Infoseek, ranking first was as easy as grabbing the source code of the top-ranked page, placing it on your website, and submitting a URL to instantly index and rank that page.

Due to the high value and targeting of search results, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual conference named AirWeb was created to discuss bridging the gap and minimizing the sometimes damaging effects of aggressive web content providers.

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